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CLIENT 

KMS HAIR, New York

 

ROLE 

Design & Art Direction

 

YEAR 

2024

For KMS Hair, a full 360° rebrand was developed to align with the launch of its new packaging system. The goal was to bring warmth and clarity to the brand while maintaining its professional edge.

 

A custom handwritten typeface was introduced to bridge the gap between technical performance and personal expression. A new color-coding system was established across product lines to improve navigation and recognition. The project included the production of brochures and a brand book, art direction across photoshoots, video editing for final campaign films, and animated assets designed for social platforms.

CLIENT 

KMS HAIR, New York

 

ROLE 

Design & Art Direction

 

YEAR 

2024

For KMS Hair, a full 360° rebrand was developed to align with the launch of its new packaging system. The goal was to bring warmth and clarity to the brand while maintaining its professional edge.

 

A custom handwritten typeface was introduced to bridge the gap between technical performance and personal expression. A new color-coding system was established across product lines to improve navigation and recognition. The project included the production of brochures and a brand book, art direction across photoshoots, video editing for final campaign films, and animated assets designed for social platforms.

CLIENT 

KMS HAIR, New York

 

ROLE 

Design & Art Direction

 

YEAR 

2024

For KMS Hair, a full 360° rebrand was developed to align with the launch of its new packaging system. The goal was to bring warmth and clarity to the brand while maintaining its professional edge.

 

A custom handwritten typeface was introduced to bridge the gap between technical performance and personal expression. A new color-coding system was established across product lines to improve navigation and recognition. The project included the production of brochures and a brand book, art direction across photoshoots, video editing for final campaign films, and animated assets designed for social platforms.