







Song is a Michelin One Star Chinese restaurant in Hangzhou, led by Executive Chinese Chef Zeng Donghai, presenting a refined expression of Ningbo cuisine. The project encompassed restaurant naming, visual identity, and the design of all collateral across the dining experience.
The name 頌 was developed to belong naturally to Hangzhou while remaining intuitive in an international context. Phonetically read as Song, it carries the same phonietic and meaning in both languages. A song, and an act of praise. The name speaks to honoring ingredients at their peak and reaching a rare alignment between sound and meaning across cultures.
The visual identity is informed by the space itself. Deep green sets a calm, composed tone. Floral forms appear throughout the interiors, from architectural details to tableware silhouettes. These shapes were distilled into subtle graphic accents, with brown used as the primary color to ground the system in warmth and restraint.







Song is a Michelin One Star Chinese restaurant in Hangzhou, led by Executive Chinese Chef Zeng Donghai, presenting a refined expression of Ningbo cuisine. The project encompassed restaurant naming, visual identity, and the design of all collateral across the dining experience.
The name 頌 was developed to belong naturally to Hangzhou while remaining intuitive in an international context. Phonetically read as Song, it carries the same phonietic and meaning in both languages. A song, and an act of praise. The name speaks to honoring ingredients at their peak and reaching a rare alignment between sound and meaning across cultures.
The visual identity is informed by the space itself. Deep green sets a calm, composed tone. Floral forms appear throughout the interiors, from architectural details to tableware silhouettes. These shapes were distilled into subtle graphic accents, with brown used as the primary color to ground the system in warmth and restraint.







Song is a Michelin One Star Chinese restaurant in Hangzhou, led by Executive Chinese Chef Zeng Donghai, presenting a refined expression of Ningbo cuisine. The project encompassed restaurant naming, visual identity, and the design of all collateral across the dining experience.
The name 頌 (Song) was developed to belong naturally to Hangzhou while remaining intuitive in an international context. It carries the same phonetic pronunciation and meaning in both languages. A song, and an act of praise. The name speaks to honoring ingredients at their peak and reaching a rare alignment between sound and meaning across cultures.
The visual identity is informed by the space itself. Deep green sets a calm, composed tone. Floral forms appear throughout the interiors, from architectural details to tableware silhouettes. These shapes were distilled into subtle graphic accents, with brown used as the primary color to ground the system in warmth and restraint.






